LUXURY BESPOKE TIES, BOW TIES, AND ACCESSORIES HANDMADE IN ITALY
In the early sixties, Italo Ferretti decided to leave Silvi, his beloved town on the Abruzzo coast, to land in Milan, where he first worked in a pharmaceutical company and then in his uncle’s transport company, thus gaining experience of life that will characterize it forever. It will be mandatory military service to bring it back to Silvi Marina a few years later.
Later on, he became Agent for Abruzzo, Molise, and Marche of the Lebole parish company, but he immediately notices the great demand for ties in the textile market and a somewhat deficient local manufacturing industry. So begins buying Como ties to resell to his distribution network in central Italy. It is a success that convinces him to start his own production activity: he opens a first small workshop right in Silvi, where the company bearing his name still resides today.
At the time, the tie for excellence was made in Milan; the challenge was to launch a product designed and manufactured entirely by Silvi Marina. Then he started studying the product thoroughly and participating in modeling courses. Thanks to the skills acquired, the competitors’ analysis and its great creativity, Italo Ferretti undertook a very high level of business in the field of fashion and luxury.